Route Launches

When an airline commits to a route launch, there are many operational issues to be attended to

However, the commercial success of the route is so very dependent upon the effectiveness of a pre- and post-launch sales and marketing effort.

In most business plans, the route will launch with low numbers and then become more viable as people become familiar and repeat business is enjoyed. Nonetheless any effort that can be made to ensure a successful and high profile route launch will help reduce any early losses and bring the breakeven date ever closer.

A good launch is critical, and our team has experience of many route launches.

We have learnt a range of strategies and tactics that can be deployed.

If your sales and marketing team could benefit from extra help for such efforts we can provide flexible support. Additionally we can provide fieldwork support at either end of the new route.