New route research

If you are an airport seeking to attract new routes, or an airline considering a new scheduled services, we can help identify new routes or analyse prospective new markets for you
 Potential market size: Potential catchment area, propensity to fly, potential clawback/market capture, dilution of existing services and competition from other airports, seasonality, use of CAA and other benchmarking and modelled data Type of traffic: Business/leisure/VFR, inbound/outbound, point-point/connecting split Operations: Matching carriers, aircraft size and frequency to markets, schedule optimisation, sector lengths, slot availabilityAirport charges and incentives: Passenger turnround, ground handling, fuel, discount structure, marketing contributions, negotiations, state aid complianceProfitability: Breakeven load factors, potential yields, operational costs, anticipated profitabilityRoute marketing plans: Target markets, PR, advertising spend, social media, guerrilla and viral marketing campaigns, competitions, collaboration and dynamic packaging with local partners/travel agentsRoute Development strategy: Identification of network gaps and opportunities, under-served routes, developing/niche markets, matching these to potential carriers, based aircraft and volume incentives, route development plan, bottom-up/top down forecasts, airline presentations
 
Whether you are looking for in-depth analysis or ad hoc advice on over-arching strategy or specific route opportunities, Northpoint has the expertise and experience to help deliver innovative and speedy solutions.