John Hepworth

John Hepworth is highly experienced and hands on, in various areas of commercial airline management, covering both airport and handling / sales agent activities, working both in the UK and the European marketplace.

Key areas are
 Route research and assessment linked to knowledge of local markets
 Route launches, linked to the creation and implementation of sales and marketing plans and advertising activity
 Working closely with Airport Commercial and Marketing departments to help launch and promote routes
 Dealing directly with key route users, such as corporate companies and their travel management companies and contracting inclusive tour operators to underpin and support routes. All results orientated
 Representation at Trade Shows and Tourist Board Events in support of relevant services
 Assessment and appointment of G.S.A. / Marketing companies
 Advice on contracting and implementation of web-based Reservation Systems and GDS systems
 Access to IATA ticketing and BSP where relevant
 Finding compatible, third-party value-added partners linked to web bookings to create extra revenue