Jayne Westbrook

Jayne Westbrook – Summary Profile

Since graduating in Business Studies from the University of Edinburgh in July 2013, Jayne has worked as an Economic Assistant for Steve Westbrook Economist, specialising in economic impact assessments, feasibility studies and business plans. She also works as European Project Officer for HITRANS, the Highlands and Islands Transport Partnership, project managing ‘SPARA2020’ – a 3-year Northern Periphery & Arctic funded project exploring ways in which remote & peripheral airports can become more sustainable. Jayne’s role at HITRANS also includes work on various aviation studies, low carbon projects, and managing HITRANS climate change reporting duties. Additionally, Jayne works as a self-employed researcher & consultant on a variety of projects.

Education and Employment

2015-present:         HITRANS – European Project Officer

2008-present:         Steve Westbrook Economist – Economic Assistant    

2015-present:         Day1 Mentoring – Mentor

2009-2013:              University of Edinburgh – M.A. (Hons) Business Studies – 2:1

2015:                        HITRANS – Graduate Business Support Officer

2010:                        Walt Disney World – Merchandise Cast Member, Disney’s Contemporary Resort

2010-2012:              Rockness Music Festival AEG Live – Student Ambassador

Key Projects

  • Project manager for NPA European Project SPARA2020: Smart Peripheral and Remote Airports
  • Economic Impact Assessment of the European Pipe Band Championships Piping At Forres 2015 and 2016
  • Final Evaluation of the Moray Council Smart Ticketing Technical Trial for Transport Scotland
  • Assisted Highland Council to submit 7 new areas for the Rural Fuel Rebate Scheme for the Scottish Government to support an application to the European Commission (approved by EU March 2015)
  • Analysis of the Economic Impacts of Forestry in Scotland for the Forestry Commission
  • Creation of an ‘Enterprising Highland’ website for the Highland Economic Forum & Highland Council
  • Initial research for the creation of an Economic Intelligence Unit (EIU) at University of the Highlands and Islands
  • Assisted on the Economic Impacts of the new Inverness Campus at Beechwood
  • An analysis of the NHS Integrated Adult Social Care for NHS Highland
  • An evaluation of telemedicine clinics in care homes in Highland for NHS
  • Survey analysis & audit of Cultural Provision in Caithness & Sutherland for Highlands and Islands Enterprise
  • Assisted on the socio-economic analysis of the reduced air service between Stornoway-Benbecula for HIE
  • Research for Ironworks Music Venue
  • Research for the new Lossiemouth Harbour Marina
  • Assisted on the HITRANS Air Services Scoping Paper
  • GIS mapping of drive times from all UK Airports for Northpoint Aviation and RABA Network

Main Responsibilities and Skills

  • Project management for SPARA2020 – managing partners across Scotland, Ireland, Sweden & Norway, and understanding EU regulations & financial claims procedures
  • Accountant for Steve Westbrook Economist – submitting VAT & financial year-end tax returns and managing PAYE software, knowledge of accounting practices, balance sheets and profit & loss accounts
  • Researcher for various economic impact assessments, business plans, feasibility studies and funding applications
  • Mentor for DAY1 Inverness – one-to-one mentoring for disadvantaged young people aged 14-17, with the aim of reaching their true potential and moving into sustainable long-term employment or education
  • SQA Assessor for DAY1 Mentoring for Employability & CPD Awards
  • Highly skilled in all Microsoft Office applications, with high-quality standard of final reports & presentations