Basil O'Fee

Director and founder of Northpoint, Basil O’Fee (MA Cantab), has worked on the widest range of sales and marketing projects during his lifelong career in business, and in senior management in a regional airline group - latterly serving as Commercial Director of Highland Airways. He has extensive experience in business development, sales and marketing, both within and outwith aviation.

During the last 14 years within aviation, he was instrumental in helping steer an air operator from a £400,000 p.a. to a £10.5m p.a.operation.

He has pioneered new markets from a standing start :-
Aberdeen oil industry Government subsidised scheduled air servicesRoyal Mail delivery to Scottish islands Newspaper delivery to Scottish islandsCorporate shuttles for multi-nationals

Involved in all aspects of the Sales and Marketing process (literature, pricing, website, direct mail & emailshots, customer database, press relations, networking, raising the profile of the principal in appropriate political and business arenas)

Engaged in various relevant transport policy debates

Active member of Chamber of Commerce, Scottish Council for Development and Industry, and other business organisations over the years

Joint study 'Analysing the different legal interpretations and uses of PSOs across Europe - A transport authority perspective.' With Dr Rico Merkert of Cranfield University’s Department of Air Transport

Contributor to book on Public Service Obligation Air Services – entitled Tendering for and operating PSO routes

Spokesman on Press, Radio and TV including Radio 4 ‘PM’ interview with Eddie Mair, BBC Radio Wales and Radio Scotland and also dealing with Emergency Response media liaison

Commencing Jan 1st 2011 with a Spanish operator Aeronova representing their executive charter offering in the UK and Ireland.